He is, for starters, the most talented politician in the race. Set aside who has the most money and who has the best infrastructure. (Overrated assets at this stage in the race.) Set aside the ideological buckets we pundits like to divide the candidates into. (Voters are not that attuned to factional distinctions.) In most primary battles, the crown goes to the most talented plausible candidate.
Rubio gives a very good speech. He has an upbeat and pleasant demeanor. He has a great personal story. His policy agenda is more detailed and creative than any of his rivals. He has an overarching argument — that it is time for a new generation to reform and replace archaic structures.
The circumstances of the race might benefit him. With such a big field, nobody is going to lock up the race early. Republicans will likely be beating each other up for months while looking across the aisle and seeing Hillary Clinton coasting along. At some point, they are going to want to settle on a consensus choice.
That point may come around March 15, when Florida holds its winner-take-all primary.
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