Hillary Clinton’s insultingly vapid video

Adding insult to vacuousness was the demographic box-checking nature of the video, however beautifully filmed. Working mom, check. Hispanic entrepreneur, check. Retiring grandma, check. Gay couple, check. African-American family, check. Hardworking small-businessman, check. South Asian, inter-racial, lesbian, check, check, check. If your demographic was not featured, you should write the campaign and it will probably splice you in.

Clinton has an undeniable challenge. She is the best-known woman in the world and has a seemingly clear path to the Democratic nomination. She wants to avoid alienating voters by appearing entitled and overconfident. If George H.W. Bush’s unintentional slogan for the 1992 campaign was “Message: I care,” Clinton’s is, “Message: I’m humble.”

Got it, and okay, there will be time enough for policy. Indeed, no politician does policy more seriously, with more detailed attention to the briefing books and seminars with the experts, than Hillary Clinton. This combination of intelligence and drive is actually a good reason to elect her president. Not that you would know it from this launch.