The road to "Elle": ClintonWorld's plutographic presidential rollout

Cartier, Gucci, Bulgari — they are some of the most expensive names in the fashion business, and in this case they are the background to Chelsea Clinton’s thoughts on equality of opportunity, especially for women. “One of our core values in this country is that we are the land of equal opportunity,” Clinton told the magazine, “but when equal hasn’t yet included gender, there is a fundamental challenge there that, I believe, having our first woman president — whenever that is — will help resolve.”

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As admiring as the article was — “There is something innately regal about Chelsea,” gushed ELLE’s editor-in-chief — the oddity of ClintonWorld including a fashion magazine in the 2016 rollout was not lost on Democrats who are not fully on board with Hillary Clinton’s presidential candidacy. Some sent around a tweet from Jeff Smith — the Missouri Democrat who was one of the party’s rising stars until he ran afoul of campaign finance laws — raising a serious eyebrow over the ELLE spread. “As a matter of optics, odd sartorial choices for someone whose mom is kicking off a campaign about income inequality,” Smith tweeted, to the delight of some Democrats.

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