Typically, locations stop serving breakfast after 10:30 a.m. local time during the week and as late as 11 a.m. on the weekends.
Testing 24/7 breakfast “makes sense” to Janney analysts, who note, “We believe customers generally want to see McDonald’s offer breakfast items all day.”
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In the past, McDonald’s has stressed how limited grill space hampers its ability to serve all-day breakfast.
McDonald’s plan to test 24/7 breakfast comes amid increased pressure in morning sales from Taco Bell’s breakfast menu, which launched last year.
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