NFL rookie's decision to retire is another sign football is doomed

Football is dying so fast that the National Football League will undergo radical change in just a few years.

Professional football cannot be sustained as great multibillion-dollar advertising platform. Pro football is already losing its iconic All-American status. And once that’s gone, the big money follows.

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So Mom and apple pie won’t be part of the marketing of the NFL of the future, unless Mom is smoking a cigarette, displaying tats or perhaps a killer tramp stamp. And the apple pie is one of those pockets of microwavable sugars and trans fat you see at the convenience store around 3 a.m.

The other football, the iconic football we remember, the game of supposed virtue and heroism, will be gone. In its place will be a betting game, somewhat like roller derby, but without the high cultural gloss.

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