NFL rookie's decision to retire is another sign football is doomed

Football is dying so fast that the National Football League will undergo radical change in just a few years.

Professional football cannot be sustained as great multibillion-dollar advertising platform. Pro football is already losing its iconic All-American status. And once that’s gone, the big money follows.

So Mom and apple pie won’t be part of the marketing of the NFL of the future, unless Mom is smoking a cigarette, displaying tats or perhaps a killer tramp stamp. And the apple pie is one of those pockets of microwavable sugars and trans fat you see at the convenience store around 3 a.m.

The other football, the iconic football we remember, the game of supposed virtue and heroism, will be gone. In its place will be a betting game, somewhat like roller derby, but without the high cultural gloss.