As ratings plunge, MSNBC faces shakeup

The extent of that change could be vast: In the months ahead, MSNBC is likely to shake up the bulk of its programming, moving some shows and canceling others, high-level sources at NBCUniversal told POLITICO. With few exceptions — notably “The Rachel Maddow Show” and “Morning Joe” — every program is at risk of being moved or cancelled, those sources said. “All In with Chris Hayes,” a ratings suck that currently occupies the 8 p.m. time slot, will almost certainly be replaced. Network execs are also considering moving some weekday shows, like “Politics Nation with Al Sharpton,” to weekends…

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In fact, MSNBC’s problems run deeper than the news-opinion divide, several industry insiders said. The network’s programming has grown stale, they say, while its principal rival, CNN, has been ascendant. Much of the younger talent consists of entertainers with no reportorial chops who can be hard to take seriously. Veteran hosts seem to have grown tired of trumpeting liberal outrage night after night, these critics say, and have become caricatures of themselves. The calculus for Griffin and Lack, then, is not just about balancing news and ideology. It’s about creating compelling programming.

“MSNBC got boring,” one former NBCUniversal executive said. “You’ll hear a lot of people talking about it being too far left, too political — all that matters is that it’s entertaining.”

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