For Rubio, winning over key elements of the Romney coalition could give him a stronger foundation for a competitive campaign. But the support from Romney’s team alone would not guarantee Rubio success against Bush’s well-funded juggernaut or Walker’s grass-roots appeal.
Rubio has signed up two prominent former Romney officials in recent weeks. Rich Beeson, Romney’s 2012 national political director, has been tapped as Rubio’s likely deputy campaign manager, while Jim Merrill, Romney’s longtime New Hampshire strategist, is on board to play the same role for Rubio.
“For me, his substance, his skill and his story really stuck out,” Merrill said. “I always said if Mitt had decided to run again, I’d be with him. But when he decided not to go, I took a careful look at the field and Marco represents the next generation of Republican leadership.”
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