Inside Obama's campaign to use Latino celebrities and Spanish-language media to defend immigration actions

One publicist for multiple prominent Latin music artists said they have been approached by the administration about spreading the word about programs their fans may qualify for.

These less informal efforts are part of a broader Spanish-language effort by the White House that’s continuing even as the program has been suspended. On Wednesday, Obama will sit down with Jose Diaz-Balart, who anchors two shows on Telemundo as well as MSNBC’s The Rundown with José Díaz-Balart. The one-hour town hall, as it is being billed, will be taped at Florida International University in Miami, and is an opportunity for Obama to message to Latinos in English and Spanish.

Two days after the injunction, Univision announced “Immigration Week,” which the network just completed. In major markets, including Los Angeles, New York, Chicago, and Houston, the network ran programming centered on educating Hispanics on the executive action process and explaining what the court ruling means, and featured Cecilia Muñoz, the architect of Obama’s immigration policy on Al Punto — think Meet The Press, in Spanish. The network also launched an interactive online tool after the injunction titled, “Everything you need to know about the suspension of executive action,” in Spanish.