Only 36% of U.S. Facebook users aged 18-29 choose deletion, roughly the same as 30-44 year olds (35%) but far fewer than the 54% of 45-64 year olds and 66% of Over 65s who want their Facebook pages to vanish with them. 

Most of the remaining 18-29 year olds (28% of the total) wanted to have their account frozen as a memorial, which is currently the default setting. However, nominating a legacy contact was more popular than a frozen account amongst users between 30 and 44 years of age.

YouGov found the same pattern in Britain. The majority (61%) of British Facebook users aged 18-24 want their account to stay up after their deaths, while those aged 60 and up overwhelmingly (71%) opt for having it deleted.