Could it be that American political satire is biased toward liberals in the same way that American political talk radio is biased toward conservatives? Dannagal Young, an assistant professor of communications at the University of Delaware, was looking into the lack of conservative comedians when she noticed studies that found liberals and conservatives seemed to have different aesthetic tastes. Conservatives seemed to prefer stories with clear-cut endings. Liberals, on the other hand, had more tolerance for a story like public radio’s Serial, which ends with some uncertainty and ambiguity.
Young began to wonder whether this might explain why liberals were attracted in greater numbers to TV shows that employ irony. Stephen Colbert, for example, may say that he’s looking forward to the sunny weather that global warming will bring, and the audience members know this isn’t what he really means. But they have to wonder: Is he making fun of the kind of conservative who would say something so egregious? Or is he making fun of arrogant liberals who think that conservatives hold such extreme views?
As Young noticed, this is a kind of ambiguity that liberals tend to find more satisfying and culturally familiar than conservatives do. In fact, a study out of Ohio State University found that a surprising number of conservatives who were shown Colbert clips were oblivious to the fact that he was joking.
In contrast, conservative talk radio humor tends to rely less on irony than straightforward indignation and hyperbole.