That said, he HAS to do a new version of his show for this generation the way it could and should be done — direct to consumers. He could raise any amount of money to do it and it would be an historic movement, in the way Howard Stern moving to Sirius was a decade ago.

Stewart has the following to shape an industry and I sure hope he pushes the envelope. He’s too big a talent to sit on the sidelines too long and he can make an industry change. 

I’d pay him $100m a year to go direct and give him equity in his own version of what Viacom is today.