“There is income inequality in this country and with conservative ideas people can start to do better,” said one source familiar with Bush’s speech. “There can be growth for everyone, not just those already doing great.”

When George W. Bush ran for president in 2000, he ran as a “compassionate conservative.”

Jeb Bush is trying to test the idea of “reform conservatism,” according to aides.

Bush hopes to use the speech to introduce a key element of any campaign — that the party must be as clear on what they are for as what they are against.