Dear GOP: Show, don't tell

And it’s not just the candidates. The GOP is infested with anonymous flacks and hacks who get a buzz from talking strategy with the New York Times. They admit they might have to “play the race card” or “go negative.” I don’t even know what the race card means any more, but if you’re going to play it, play it. I’ve never met a poker player who said, “I’m going for an inside straight.” And if you’re going to go negative, by all means go negative. Don’t telegraph to all the world, “This is just a cynical gambit we don’t really believe.” Outrage is so much more believable if you don’t wink to the audience in advance. Don’t worry, plenty of voters, never mind pundits, will catch your phony outrage without the advanced warning.

The same goes for optimism. If you want to be the next Ronald Reagan, be the next Ronald Reagan. Don’t tell people, “Starring in the role of Ronald Reagan tonight will be…” Ted Cruz, Marco Rubio, John Kasich or whoever’s turn it is at the podium.

I’ve heard nearly every 2016 wannabe tell conservative audiences about the importance of optimism. Jeb Bush is particularly high on it these days. He says the nominee must be “joyful.” I agree. But stop telling me about the need for joyfulness and start showing me some frickin’ joy!