What they have—that is, what resources they have at their disposal, how much energy they can harness, what food supplies they have and so on—is something that is fairly hard to influence. But what they know can be affected in a nonlinear way because when one person conveys information to another they can convey it on to another, and another, in a way that is nonlinear[i].
So you can affect a lot of people with a small amount of information. Therefore, you can change the behavior of many people with a small amount of information. The question then arises as to what kinds of information will produce behavior which is just and disincentivize behavior which is unjust?
All around the world there are people observing different parts of what is happening to them locally. And there are other people that are receiving information that they haven’t observed firsthand. In the middle there are people who are involved in moving information from the observers to the people who will act on information. These are three separate problems that are all tied together.
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