Bush did very, very well among Hispanics, beating the Democratic candidate, Buddy McKay, 61 to 38 percent among Latinos. That’s a huge number. But keep in mind that in Florida, especially in 1998, the Latinos who were going to the polls were often conservative, with Cubans dominating the Latino vote. Nationally, Latino voters are increasingly more Democratic-leaning, with two-thirds having roots in Mexico.
Among women voters in 1998, Bush tied with his Democratic opponent; among African Americans, he notched 14 percent of that vote, also a good showing for a Republican.
This was four years after Bush said, “probably nothing,” to a black woman who asked him during his first race for governor what he would do for African-American voters. In 1998, he apologized for taking African Americans for granted and more aggressively courted the black vote.
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