It seems that Comcast, an American mass media company and largest broadcasting and cable company in the world by revenue, cannot stay away from bad publicity.
The argument was over a $2,800 charge, which ultimately led the company to grab the attention.
The company has been the focus of various public relations disasters recently. It includes an incident, where former Engadget editor-in-chief Ryan Bloc publicly released a call at the time which he tried to cancel his service only to be criticized by a “customer retention” specialist.
That call and other well-publicized disasters provoked the cable and internet service provider’s CEO Neil Smit to release a public statement on the company’s failings in which he promised to ‘re-imagine the customer service experience.’
According to the document, he said that customer service should be the company’s best product and agreed that change will not take place rapidly.
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