The company behind the T-shirts and the ad has its share of critics, who accuse the brand, FCKH8, of exploiting the lesbian, gay, bisexual and transgender community as well as others to turn a profit. That’s fair, insofar as I suppose if you’re icked out about these girls being put up as potty mouths, it seems even ickier if they’re doing it to hock clothing.

Then again, I’m a huge fan of the “Camp Gyno” ad for Hello Flo’s monthly period care packages — and that’s a funny video with a political message, but ultimately aimed at pushing product. Then again, in fairness, “Camp Gyno” a more subtle and ingenious video.

There are other critiques of the “Potty-Mouthed Princesses” video.

For instance, in the video, when one girl says, “I shouldn’t need a penis to get paid,” many see the reference as transphobic. In a similar vein, earlier this month, comedian Sarah Silverman made a video for the National Women’s Law Center about the gender pay gap.