“As an Israeli, I cannot close my eyes. I don’t want to be like those people during the Holocaust who said they did not know,” she said.

In Israel, to speak of a “Holocaust of the animals” touches a very raw nerve.

“But it is precisely in this provocation that the power of persuasion which is so important to us lies,” said Rafi Grosglik, food sociologist at Tel Aviv University.

“It’s also interesting to note that Israeli vegans are often at odds with the Hindu or hippy vegan culture and instead employ a rhetoric of force which favours violent activism,” he said.