Somewhat more convincingly, Przybyla offers this bit of evidence: “Those seeking to unseat the U.S. Senate incumbent in North Carolina,” she writes, “have cut in half the portion of their top issue ads citing Obamacare, a sign that the party’s favorite attack against Democrats is losing its punch.” Then again, that’s quite an extrapolation, as well – especially when you consider that in her very own story Przybyla tells us that GOP groups have plans to re-focus on ACA as soon as premium increases for 2015 are announced. Like any issue, the political impact of Obamacare is hitched to events surrounding the law. An ebb is not a capitulation. And there will be more Obamacare events.

But even if there weren’t, consider that a quarter of all political ads running in North Carolina attack Obamacare specifically. This seems to suggest that it’s still a comparatively “major issue.” Or, let’s put it this way: Is there any other law in the United States that eats up more political space?

Google tells me there isn’t. When I use the search engine to wade through news stories regarding the various contested races mentioned in the Bloomberg piece, I find that Obamacare is ubiquitous among Republican candidates – in their stump speeches, their interviews, on their websites and in their statements. Not so much the Democrats.