On the one hand, numerous studies have shown that parents influence everything about their child’s weight, from their genetic makeup to their eating habits. But isn’t a 32-year old man responsible for himself at a certain point? Is it really fair to blame the mom entirely for something that an adult man has the power to change?

Children’s Healthcare of Atlanta seems to acknowledge that this PSA could cause a lot of guilt. “As parents (and humans), we’ve all made decisions that didn’t look too good in hindsight,” they say on their website. “But today, right now, we have an opportunity for a life changing do-over. It’s true. We can rewind the future by doing something differently today, and literally change our story’s ending.”

But is it too late for moms of obese adults? Is it really all their fault?