Those are the kinds of numbers organizers of Women Grow cite when they lay out their objectives. The goals of the group are threefold: To rebrand pot as an industry that’s female-friendly; to foster female leadership at the highest levels; and to persuade more women to buy cannabis and participate in consumer culture. Outreach for the later includes pot-themed spa and yoga retreats, upscale culinary events and art soirees. The group’s inaugural networking event will be held in Denver on August 14.

One of the ways West is hoping to reach women is through rebranding. “When you think of the word to describe a great wine or a luxury item you think of words like ‘classic,’ ‘stylish’ and ‘cosmopolitan,'” West said. She wants to redefine weed to better fit that bill, and there’s good reason to think she’ll succeed.

Pot shops in Colorado are increasingly going gourmet, and, as an article in Marie Claire entitled “Stiletto Stoners” once observed, the women who light up very often come from privilege. One in five of them lived in a household earning more than $75,000 a year, according to the story, and that was before it was legal.