When we first saw the movie, all we could think was, why does this exist? And then, how long did it take to make? And perhaps most importantly, why can’t we stop watching it?

“The video is meant to be provocative in its uselessness,” Murphy says. “I don’t really know where it came from. I like to think of stuff like music or a book or Wikipedia or a movie as data—how can you take that and play around with it?”