Betting on a brand when politics is the family business

But in an era when voters so often grow disenchanted with those they send to Washington, the easy familiarity of a political dynasty could tip a close race.

“It’s not trivial,” the Democratic pollster Mark Mellman said. “When you go to McDonald’s, you know what kind of hamburger you’re going to get. With a Landrieu or Pryor or Begich, you have some real idea of what you’re getting. And it’s something you like.”…

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Democratic legacy candidates have not been shy about trying to offset their disadvantages by capitalizing on family reputations. In the Alaska ad, Mark Begich’s wife says: “We share him with every Alaskan, like his father before him. Mark is clearly his father’s son.”

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