Republicans need a positive message to win back the White House in 2016

The danger – as Whit Ayres, a highly experienced Republican pollster, warns – is that a resounding Republican victory in 2014, thanks to a favourable electorate voting in Republican-leaning states, risks the party drawing the “all the wrong lessons”.

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The same old tone and policies on immigration, welfare and social issues, that broadly appeals to the America of 1983 is not going to wash with the more liberal, multi-cultural and socially tolerant America that will vote in 2016.

Unfortunately, acknowledging this reality – as many moderate Republicans do in private – is not the same as acting up on it.

Whether or not the Tea Party movement endures, it has undeniably succeeded in hardening the ideological fault-lines that have divided the party since the Goldwater-Rockefeller primary fight of 1964, and made it harder and harder to seize the middle ground on which elections are won.

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