Fact is, if the CEO of Qdoba’s was a libertarian plutocrat who supported all my favorite organizations, I’d still choose Chipotle because when it comes to food I owe more to a good product than a philosophically sound owner. Chipotle was founded on an exemplary idea and its execution and a consistency have won my business — even when I disagree with its choices. Now, if this company was forking over millions to some finger-wagging David Bloomberg-funded gaggle of authoritarians I’d would probably have to reconsider. But, as far as I know, that’s not the case.
Moreover, boycotts are typically pretty ineffective – or, when they are successful, they end up hurting people who have nothing to do with the decisions that have upset everyone. The combined compensation package for the two guys who run Chipotle, for example, is $50 million. Executive pay is, on average, allegedly 204 times that of the average worker. One CEO, Steve Ells, makes 778 times the median wage of his average employee. He makes more than the CEIOs of Ford, AT&T and a bunch of other colossal corporations. And the guy deserves every penny in my opinion. (Yes, I like Chipotle … a lot) Even if the boycott would have an impact, it’s the rank-and-file employee, folks who have absolutely no bearing on policy, that end up suffering first. Ells will not.