In polling ObamaCare, a label makes a big difference

In Kentucky, a new Marist poll conducted for NBC News finds that 57 percent of registered voters have an unfavorable view of “Obamacare,” the shorthand commonly used to label the 2010 Affordable Care Act. That’s compared with only 33 percent who give it a thumbs up – hardly surprising in a state where the president’s approval rating hovers just above 30 percent.

By comparison, when Kentucky voters were asked to give their impression of “kynect,” the state exchange created as a result of the health care law, the picture was quite different.

A plurality – 29 percent – said they have a favorable impression of kynect, compared to 22 percent who said they view the system unfavorably. Twenty-seven percent said they hadn’t heard of kynect, and an additional 21 percent said they were unsure.

“Call it something else, and the negatives drop,” said Marist pollster Lee Miringoff.