It’s that easy! You go to a concert and someone “calls on government” to do something, and the world gets fixed.

There’s something slightly weird about taking a hashtag – which on the Internet at least has a functional purpose – and getting a big black felt marker and writing it on a piece of cardboard and holding it up, as if somehow the comforting props of social media can be extended beyond the computer and out into the real world. Maybe the talismanic hashtag never required a computer in the first place. Maybe way back during the Don Pacifico showdown all Lord Palmerston had to do was tell the Greeks #BringBackOurJew.

As Mr Payne notes, these days progressive “action” just requires “calling on government” to act. But it’s sobering to reflect that the urge to call on someone else to do something is now so reflexive and ingrained that even “the government” – or in this case the wife of “the government” – is now calling on someone else to do something.