People don't like Google Glass because it makes them seem weak

Glass has experienced such resistance because, subconsciously, people look at the wearer and can’t help but feel that that there is something amiss. When you see someone with a cane, a wheelchair, or even in certain venues sunglasses, it’s human nature to immediately seek out the reason. Sara Hendren, a leading thinker in adaptive technology design, has a motto: “all technology is assistive technology.” And technology designed poorly, she says, is a flag that marks us as “culturally designated as needing special attention, as being particularly, grossly abnormal.”

This marker can impose a “sick role,” a term coined by 20th-century Harvard sociologist Talcott Parsons that denotes exemption from society and “sanctioned deviance.” When people see an asymmetrical, vaguely medical-looking body augmentation—even something as technologically advanced as Glass—the “sick role” detective work is applied. Something must be wrong. People are also scared deep-down that assistive technology allows for unfair advantages. There’s a sense that such technologies might turn their wearers into something that’s no longer entirely human.