But there’s a hitch: OkCupid’s co-founder and CEO Sam Yagan once donated to an anti-gay candidate. (Yagan is also CEO of Match.com.) Specifically, Yagan donated $500 to Rep. Chris Cannon (R-Utah) in 2004, reports Uncrunched. During his time as congressman from 1997 to 2009, Cannon voted for a constitutional amendment banning same-sex marriage, against a ban on sexual-orientation based job discrimination, and for prohibition of gay adoptions…

Of course, it’s been a decade since Yagan’s donation to Cannon, and a decade or more since many of Cannon’s votes on gay rights. It’s possible that Cannon’s opinions have shifted, or maybe his votes were more politics than ideology; a tactic by the Mormon Rep. to satisfy his Utah constituency. It’s also quite possible that Yagan’s politics have changed since 2004: He donated to Barack Obama’s campaign in 2007 and 2008. Perhaps even Firefox’s Eich has rethought LGBT equality since his 2008 donation. But OkCupid didn’t include any such nuance in its take-down of Firefox. Combine that with the fact that the company helped force out one tech CEO for something its own CEO also did, and its action last week starts to look more like a PR stunt than an impassioned act of protest. (Mother Jones reached out to OkCupid for comment: We’ll update this post if we receive a response.)