Here’s why the CNN gig didn’t work out: Morgan was too rude. A lot of Brits go to America and presume that a) all Americans are fake and b) they’ll appreciate someone explaining to them what’s wrong with their country. Wrong, wrong, wrong. Oh, Americans can take criticism – which is why Christopher Hitchens and John Oliver flourished out there. But they’re not “fakes” and they don’t like being told by foreigners that they’re “messed up”. Who would? Americans are, nine-times-on-ten, honestly nice people who appreciate good manners. Be polite to them and tell them how much you like their country before you offer any spiky observations about their (often) bizarre way of life. In other words, act like a polite guest would. Not like the jerk who turns up uninvited to the party, helps themselves to a beer from the fridge and starts asking the host why his kids are so fat.

To rudeness, Piers added arrogance. Take the guns debate. When the Sandy Hook massacre happened it was right for Morgan to broadcast about it and, as a Brit, he was entitled to raise questions about America’s gun laws. But he acted as though no one had ever thought to discuss the subject before. Like, ever. He tried to make gun control his own personal crusade, to “school” the Americans on law and order. And he displayed a crass insensitivity towards issues such as the importance of the Constitution or the American tradition of self-reliance. The scale of his ego was extraordinary. No US liberal has ever managed to challenge their country’s fundamental respect for gun ownership. Why did he imagine that a guy with an English accent – the accent of George III no less – would succeed where Bill Clinton, Teddy Kennedy or Barack Obama had failed?