• Canvassing app: The RNC has developed multiple smartphone and tablet apps for field staff to use to input data about prospective voters. The data is uploaded to the RNC’s main database in real time and is immediately available to the committee, the campaign and approved vendors, allowing them to make quick decisions on how to apply resources and whether to make strategic adjustments.

• Application programming interface: This is the fancy term the RNC is using to describe how it shares voter data with campaigns and approved vendors — and vice versa. Previously, a campaign, its consultants and the committee might be working off three sets of data. Now each entity can share and synthesize its data through the interface, increasing its accuracy and ensuring that the RNC, the candidate’s campaign team and outside strategists are making decisions based on the same voter information.

• The email list: For the first time, the RNC was able to synthesize its list of email contacts with its voter file. It sounds simple, but an inability to do this previously had significantly reduced the number of prospective voters the committee was able to contact.