Sometimes, an idea that seems stupid and crazy turns out to be a brilliant success.
This is not one of those times.
Here’s David Freddoso, Conservative Intelligence Briefing, on the uselessness of those amazingly dumb “Brosurance” and “Ho-surance” ads:
“Unfortunately, if these ads are appealing to anyone, it isn’t the coveted 18-35 demographic. Colorado ranks near the bottom of the heap for signing up young adults, with just 22 percent, even though (by my rough calculations) they make up more than 40 percent of the state’s uninsured population.”