The campaign by a coalition of religious leaders, international nonprofits, and activists has taken place in recent years largely behind the scenes and away from the prying eyes of the political press — and it’s being driven by a generation of Evangelicals alienated by the way their faith was yoked to Republican foreign policy during the Bush years. Now, organizations like the Telos Group and the large Christian nonprofit World Vision have joined a small army of ministers and Christian opinion-makers working to reorient Evangelicals’ stance on the Israeli-Palestinian conflict — producing documentaries about the plight of Palestinian Christians, providing theological rationale for a more “balanced” view of the issue, and taking Evangelicals on trips to the Middle East.

The goal is to soften the bulletproof political alliance between American Evangelicals and Israel — forged over decades of successful courtship by Israeli governments and pro-Israel forces in the U.S. — and to make room on the religious right for Palestinian sympathies. If the movement is successful, it would represent a move toward mainline, politically liberal Christian denominations that have long been aligned with the Palestinian cause. The Presbyterian Church USA, for instance, briefly adopted a policy of divesting from some companies doing business in Israel.

The campaign has alarmed America’s most committed Christian supporters of Israel, who acknowledge their rivals’ message is gaining momentum within the church.