But while many of the maskers who appear in new Channel 4 documentary, Secrets of the Living Dolls, say it’s all about having fun; for 70-year-old Robert, matters don’t appear quite so simple.

‘That’s why I do this,’ he breathes as he pouts at his reflection in the bathroom mirror, ‘because I think I look amazing.

‘I just can’t believe that’s a 70-year-old man in the mirror and that’s why I do this,’ he continues. ‘If I saw a 70-year-old man in the mirror I would quit this tomorrow. ‘

Asked what he sees when he looks at his dolled up reflection, he replies: ‘An exciting looking female,’ adding: ‘If I saw a woman like this and she asked me to go hang out, I’d say yeah. ‘