In 2015-16, you must be:

Accessible. Be a constant presence on Twitter, Facebook, and other social media (you, not your staff). Surround yourself all day with reporters and photographers. Exhaust them with … you. Make John McCain’s “Straight Talk Express” look like a buttoned-down operation. Operate with a flexible schedule that allows for off-the-cuff wonderfulness.
Honest and Authentic. Take tough stands and state them clearly. Make mistakes and own up to them. As a matter of fact, the only thing we should schedule for you every day is the “Daily Mistake and Apology.” We’re kidding … sort of.
Vulnerable. Remember choking up in New Hampshire? You looked human. People like humans. Don’t be afraid of looking tired or even grumpy; those are emotions that people can relate to, if you explain them. That horsey laugh of yours? Don’t hide it; you’re a funny, warm person. Let people see you. Be. Hillary.
Flexible. We live in a time of unprecedented change, when institutions adapt or perish. Be an institution that adapts. Be quick to change your strategy, your message, your staff (fire us first!) and, yes, even your hairstyle. Tut-tutting be damned.