For its part, the RNC hopes to avoid the awkward divides — perceived or actual — that have defined the relationship between the overlapping DNC, OFA, and Obama campaign infrastructures. Republicans will have their work cut out for them. Currently, their data are possibly more fragmented than those on the Democratic side. Several organizations have data platforms designed for Republicans, and the RNC is working on consolidation.

Williams said that the RNC is “building something that can be used for cycles to come” that will help elect Republicans at every level. And he argued that the best place to build a data center is at the RNC.

“Doing it together ensures we have the most quality data points we can as a party,” he said. “There are strategic advantages to having the RNC do this and not a candidate — no other organization has the ability to coordinate and share with candidates and state parties the way the RNC can.”

To that end, the RNC is working to become a one-stop data shop for Republican candidates throughout the country. A “data warehouse” with decades’ worth of information is being amassed for the benefit of Republicans ranging from city council candidates to aspiring presidents.