A White House official said the administration has recently launched new tools to collect pro-Obamacare anecdotes and push them into the broader debate over the law. The White House helps members of Congress find anecdotes in their area or that are relevant to the specific issues they want to discuss, the official said, and Obama has highlighted several personal stories in his renewed sales pitch for the law.

This week, Enroll America and some of its partner organizations—including Families USA and Planned Parenthood—is launching a major new initiative to highlight positive experiences of those enrolling in coverage. The push will involve a coordinated weekly theme that highlights stories of certain demographics.

“Next week it will be women and moms,” Barba Brown explained last week. “In the future it could be people enrolled in Medicaid, African-Americans, Latinos, youth. On Valentine’s Day we may highlight couples and loved ones getting covered.” She says that the strategy is separate but complementary to the White House’s anecdotes push.

Like the administration, the organization’s efforts have ramped up following the website fixes. In the three weeks leading up to the Dec. 23 deadline to enroll in coverage beginning Jan. 1, Enroll America will hold over 1,000 events across the country—primarily enrollment fairs where staff, partners, and navigators will continue to collect Obamacare success stories.