Tidbits of information from federal health officials — especially figures that show improvements at HealthCare.gov — have become a key tool in the effort to “reboot” the law in the eyes of the public.

But the limited nature of the releases has created conflict with the media and put the spotlight on outstanding areas of concern for the rollout, such as the enrollment site’s back end.

It’s not unusual for politicians to put out numbers that bolster their case. Democrats, for example, have been infuriated with House Oversight Committee Chairman Darrell Issa (R-Calif.), who they say has selectively dripped a series of redacted documents about the rollout.

Still, strategists cautioned that the administration’s approach could backfire as the public remains skeptical about the healthcare law.

“Given the level of suspicion, if they’re not as candid as possible, they’re going to get burned,” said Jim Manley, a Democratic strategist and former aide to Senate Majority Leader Harry Reid (D-Nev.).