Hey, GOP, here's how to coach men on how to talk to women

What they’re probably coaching: “Talk about pocketbook issues, not social issues.”

What they should be coaching: Stop trying to impose your narrow, personal moral beliefs on others through legislation and then you might actually have some credibility to say that you care about more than just social issues. Plus if you stop trying to cram your moral rectitude down the throats of voters, you might just stop turning off the (incidentally growing) swath of the electorate who are socially liberal, including most women voters. Instead, sure, focus on jobs and the economy. But even there, you might want to pay attention to what voters (including the “takers” in your red states) actually want—and therefore not hang your cuts to food stamps and public education like a decorative albatross around your sagging neck. Instead, you should support expanded access to higher education and, heck, while you’re at it, equal pay measures—to do something about the fact that women still earn $0.77 for every dollar earned by a man. Heck, talk about how that inequality is immoral and women voters will love you!