Obama’s unlikeliest challenge: Young people

It’s too early to say whether the administration will meet its mark when it comes to signing up the young and healthy. In populous California, where officials have released age-based data, almost a quarter of enrollees were 18-34 during October, a number officials say they expect to see climb in the coming months. But if it doesn’t, that will not bode well for Obamacare.

That’s why a battle is already underway across the country to pull young people in one direction or the other. A conservative group has been urging the young to opt out of coverage while advocates of the law have been doing just the opposite.

After winning a whopping 66 percent of young voters in 2008 and 60 percent in 2012, no one, it would appear, is better equipped to convince young Americans to do something. But getting the young to turn out on Election Day in a political campaign that encompasses many issues is different from convincing people to sign up for a health coverage. The question moving forward is whether Obama can translate his strength on the former front to the latter task.

We may soon learn the power — or perhaps the limits — of Obama’s bully pulpit and organizational heft on Obamacare as the president and his allies are reportedly set to embark on a full-bore effort to tout the law’s benefits.