Why is President Obama trying to politicize the holidays?

At the very least, why invite the ridicule and derision that inevitably follow?

The administration knows many people will be unfamiliar with the etiquette of discussing national health care at Thanksgiving. So Organizing for Action, the president’s political committee, has created a strategy sheet and suggested talking points.

“Take advantage of downtime after meals or between holiday activities to start your talk,” OFA advises. It’s especially important, the tip sheet says, to use special circumstances that might arise during a family celebration to press the case for health care. For example, one OFA tweet showed pictures of a young man wielding a big knife to carve a turkey. That was followed by a picture of the man with a bandage on his hand. “Food-related injuries happen a lot this time of year,” the message said. “It’s a good time to talk about getting coverage.”

After taking care of a food-related injury, OFA recommends, it’s time for the sales pitch. “Offer to walk them through it: ‘Would you like to take some time with me to sign up right now?'”