The Obama administration is quietly asking health care advocacy groups not to send a flood of consumers to HealthCare.gov next week, pushing instead for a more phased approach that won’t overwhelm the website that the administration has pledged would be fully functional by Dec. 1.

The message is being communicated in private meetings, including one held Monday, a senior administration official told TPM. Groups like Enroll America and Planned Parenthood, which are among the leading organizations that are helping people sign up for coverage under Obamacare, are some of those to be targeted.

“We want to make sure that those who are reaching consumers at scale know that this isn’t like you flip the switch and everyone can come back on the first day,” the official said.