A new “Health Care for the Holidays” website debuted after midnight, along with a YouTube video featuring a young man confronted by his parents at the dinner table over his lack of health insurance. “We have something really important to talk to you about,” his parents say in the video entitled “get ready to have the talk.”

The website offers tips on how to have a conversation with family members about health care and encourages visitors to “think about how you’ll bring it up” with relatives during the holidays.

“Be persistent, but keep it positive,” the site advises. “Tell them you care about their health, and focus on the benefits that come from knowing that you have health insurance.”