Watch what they do: Jonathan Alter’s recent book The Center Holds recounts President Obama’s attempt to mobilize Latino voters in 2012 after early focus groups were discouraging. They revealed that “Latinos liked the president personally but didn’t think he was effective. … They were largely unfamiliar with achievements like the auto bailout and the health care bill …” How to respond? Not, it turns out, by talking about immigration reform:

“The best way out of that hole was to educate Latino voters about Obamacare, which was immensely popular when Latinos learned the details. The pitch was much more direct than in Obama’s English-language media. Certain families, the Spanish-language ads said, “will receive economic help from the government to pay for quality [health] insurance. If the election was partly about the role of government in America life, Chicago was betting that Latinos favored a big role.“