This Redskins PR effort is backfiring

This is a classic PR tactic: deflect the issue at hand elsewhere. One problem is that the Tomahawk Chop, and the Redskins nickname, are very different things. The Tomahawk Chop is stupid, and some Native Americans take offense. But it’s a form of fan expression. Sure, the Atlanta Braves, and any other team, could try to ban the Tomahawk Chop in their stadiums. Such a policy would be very difficult to enforce. And, it puts teams in the tricky business of regulating speech.

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A team has control over a team nickname. By keeping the Redskins name, Snyder is making an active decision to offend someone. He has the power to reverse that decision.

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