The scent of a newborn baby really does tap right into the pleasure centers of a woman’s brain, whether the smell comes from her own baby or someone else’s, scientists have discovered. The new findings have been described in a study just published in Frontiers in Psychology.

“These are the areas of the brain that are activated if you are very hungry and you finally get something to eat or if you are a drug addict and you finally get the drug you were craving,” says study co-author Johannes Frasnelli, a postdoctoral researcher and lecturer in the department of psychology at the University of Montreal.

“Apparently nature has provided us with a tool that helps with the bonding between a mother and her newborn child. It’s very strong.”