Coca-Cola apologizes after customer finds "You Retard" inside Vitamin Water bottle cap

In response, Coca-Cola apologised and blamed the profanity on a competition it is currently running.

The drinks giant said it is printing at random one French and one English word on the inside of each Vitamin Water cap.

‘We did not mean to offend at all,’ Shannon Denny, director of brand communications for Coca-Cola Refreshment Canada, told Metro Calgary. ‘We are certainly very apologetic for this oversight.’

The word ‘retard’ in French means to be ‘late’ or ‘delayed’.