It’s hard for Republicans to appeal to minorities, as minorities, because Democrats are always better at identity politics among non-whites. But this is where libertarian populism comes in. Republicans can reach out to minorities in their roles as parents, taxpayers and small businessmen.

Start with payroll taxes. Payroll taxes disproportionately hit minority families, because they are regressive, and minorities tend to earn less. Republicans ought to slash payroll taxes. One sensible policy: a per-child exemption from the Social Security tax. After all, since parents who have and raise children are preserving Social Security’s future, shouldn’t they get some credit for it?

Hispanic families are 50 percent more likely than non-Hispanic white families to be married couples with children at home, according to Census figures from 2010. “Other race” and Asian families were even more likely to have kids. Anything that makes life easier for parents can work as Hispanic outreach.

Hispanics are more likely to send their kids to religious schools. Federal, state, and local policies can make this easier for parents. Black parents are more likely to find their kids’ public school is a disaster. School choice and education reform can help.