That philosophy helps shape the House GOP’s 31-page “Fighting Washington for All Americans” advisory kit. Much of it, however, is simply a primer on getting good publicity.

Leaders of both parties typically offer “talking points” to lawmakers heading into congressional recesses, when they mingle with constituent groups back home. The GOP’s colorful document, first reported by Roll Call, is full of ideas for promoting and conducting such events.

“Make sure to use a camera on a tripod” for a “YouTube Live Roundtable,” it says. Also, “wear a hard hat” and “post a creative Vine video” after visiting a local energy-production plant.

When touring a college, the kit advises, “take a photo outside of the stadium, arena, or famous spot on campus wearing the school’s colors or team gear to promote on social media.”

The kit suggests ways to attract, limit or ban news reporters. “Invite select local press,” to a college visit, it says, but invite “all local media” to a hospital tour.