“The bill is an amnesty proposal dressed up in feel-good ‘pathway to citizenship’ rhetoric,” Heritage marketing vice president Genevieve Wood said. The Heritage Foundation’s $100,000 campaign is designed to “cut through the spin and show the proposal for what it really is—a rehashed version of the 1986 reforms that proved to be an abysmal failure,” she continued.
One Heritage image features a picture of Rubio and his recent promise to Univision: “First comes the legalization. Then come the measures to secure the border.” The ad’s tag line then reads: “Amnesty? Guaranteed. Border security? Not so much.”
The Heritage Foundation has never been shy about sharing its opinion of specific legislation before Congress. But the scope of this ad buy is an escalation for the think tank that is now run by former-Sen. Jim DeMint, R-S.C.